Available For Hire

Marketing Leader Who Drives Results

Over 10 years of transforming SaaS and tech companies through strategic marketing leadership, product launches, and zero-to-one growth.

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About Me

I’m a marketer who thrives at the intersection of strategy, execution, and growth. With over a decade in SaaS and tech, I’ve worn many hats—first marketing hire scaling startups from zero to one, product marketing director driving adoption, and fractional CMO ensuring clients are poised for success. At Aqfer, I built a product marketing function from scratch, boosting adoption by 25%. At BCA Technologies, I grew clients by 39%, leading to an acquisition. My strength? Turning insights into action—whether it’s crafting a Sales Playbook, road-showing new features, or rebuilding a website for 75% better conversions. I’m ready to bring that energy to your team.

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Adoption Increase

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New Logo Growth

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Faster Onboarding

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Traffic Growth

Relevant Experience

Director of Marketing

2021-2025

Aqfer

Marketing Data Infrastructure Platform

As Aqfer’s first marketing hire, I built and scaled a SaaS marketing team from scratch, growing it to five members while partnering with Senior Leadership to align strategies with revenue goals. I drove 40% pipeline growth through comprehensive GTM plans and ABM campaigns targeting top-tier prospects, boosting engagement by 35%. My six-chapter “Book of Aqfer” became a cornerstone for training, cutting employee onboarding time by 50%. Managing a $600k budget, I delivered ROI and helped win $1.2M in enterprise deals.

Director of Digital Marketing

2017-2019

Solodev / DigitalUs

Web Content Management & Digital Marketing Agency

At Solodev, a CMS SaaS platform, and DigitalUs, its agency arm, I led digital marketing strategy, managing upwards of $10M in client media spend annually to drive impactful campaigns. My SEO efforts skyrocketed organic traffic by 700% year-over-year, while content marketing improved lead quality by 45%. Integrating Salesforce and Pardot, I aligned Sales & Marketing, boosting efficiency. Leading a creative team, I grew marketing qualified leads by 68%.

Director of Sales & Marketing

2019-2021

BCA Technologies

Configure Price Quote Software Company

At BCA Technologies, I led sales and marketing for the eRep CPQ product, achieving a company record 39% new-logo client growth year that fueled our acquisition by TA Associates & ST6, becoming a part of Revalize. I grew our footprint beyond the HVAC industry into verticals like playground equipment, microwave cables, and A/V displays. I collaborated with our C-Suite and Product teams to launch and sell new features and integrations, while also onboarding HubSpot as our CRM and marketing automation platform to optimize our lead funnels.

Marketing Manager

2016-2017

Custom Industrial Products

Vertical Reciprocating Conveyor Manufacturer

At CIP, I rebuilt the company website from scratch, lifting conversion rates by 75% and strengthening our digital presence in a competitive market quickly and effectively. Bringing the Google Ads campaigns in-house from a vendor, I slashed cost per lead by 74% while growing volume by 32% through targeted efforts. My SEO initiatives garnered Page One ranks for multiple desired keywords, driving increased organic growth in less than a year.

Key Strengths

Core Competencies

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Go-To-Market Strategy

Developed comprehensive GTM strategies with OKRs and KPIs, driving 40% pipeline growth across SaaS markets.

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Strategic Vision

Defined long-term marketing strategies balancing short-term wins, achieving 39% client growth in competitive tech sectors.

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Product Marketing

Led feature launches, sales enablement, and cross-functional initiatives to drive adoption and market impact.

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Sales Enablement

Produced PDFs, slides, and technical documents, equipping sales teams with robust resources for client engagement.

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Brand Development

Led three major brand projects, building guides with positioning, messaging, and graphics for consistency and impact.

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Startup Scaling

Established marketing functions as a 2x employee #1, driving foundational success and rapid growth.

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Marketing Ops

Optimized Salesforce, Pardot, and HubSpot, enhancing lead management, nurturing, reporting, and automation processes.

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Demand Generation

Executed digital campaigns across paid, owned, social, and email channels to drive increased lead growth and conversion.

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Training & Development

Designed training programs and manuals, reducing onboarding time by 50% while enhancing team performance metrics.

Projects

From Idea to Reality

Website Overhauls

Led full-scale site revamps to improve UX, SEO, and conversions.

First-Party Research

Launched customer insight programs to refine positioning.

Integrated Ad Campaigns

Led end-to-end strategy, messaging, creative, and analytics.

Persona Development

Built data-backed personas to guide sales and marketing.

Executive-Level Reporting

Built dashboards to track marketing’s impact on revenue.

CRM Implementation

3X HubSpot, 2X Salesforce, and 1X Pardot

Lead Nurture Sequences

Designed automated workflows to improve conversion rates.

Product Launches

Led positioning, messaging, and multi-channel rollout for successful launches.

References

Hear From Those Who Know Me Best

Thomas Burg

Aqfer, SVP Marketing

Wes turns vision into reality. From a rough idea to full execution, he drives progress with precision and inspires teams to rally around a shared goal. His ability to align cross-functional teams and get things done is unmatched.

Brian Cumming

BCA Technologies, Founder & CEO

Wes completely transformed our revenue team, aligning marketing, sales, product, and operations for real impact. His leadership was instrumental in our growth – and ultimately, in achieving a successful exit. I’d work with him again in a heartbeat.

Tom Winchell

Aqfer, VP Sales

A true unicorn – strategic, technical, and a closer. He seamlessly connected marketing and sales, helping me close multiple prospects with smarter lead management and automation. Few can juggle so much and still deliver results at this level.

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